Choosing a Domain for Your Advertising Business
Consider what clients hire you to do: develop creative campaigns, plan media placements, manage paid advertising, or provide advertising technology. A specialty-focused name can make your offering easier to understand, while a broader agency name can accommodate work across several advertising channels. Think about how the name will appear in a campaign pitch, portfolio, or client referral.
Aim for wording that is memorable without being difficult to spell or explain. If your business focuses on one channel today, consider whether the name will still fit as you expand into other formats or services.
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