Choosing a Domain for Your Art Business or Portfolio
Consider whether the name should represent you as an individual artist or a business with its own identity. A personal name can connect a portfolio directly to its creator, while a gallery or studio name can accommodate multiple artists. A medium-specific name can make your focus clear, but may feel limiting if you later expand from painting into sculpture, photography, or other work.
Think about how the name will look beside your artwork, in an exhibition program, and on a print signature card. Choose wording that complements your creative identity and is easy for collectors or visitors to remember after a show. Check that it reads clearly without spaces and can be spelled after hearing it aloud.
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