Choosing a Domain to Build Your Brand Around
Start with how you want people to perceive and remember your business. A suggestive name can hint at a benefit or personality, while a more abstract name may give you flexibility to define its meaning over time. Consider how much explanation the name will need and whether that fits the way you plan to introduce your brand.
Test your shortlist without a logo or tagline. Ask people how they would pronounce each name, what it brings to mind, and whether they can spell it after hearing it. Check for existing businesses using similar names before committing, and consider whether the name can represent future products or services.
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