Choosing a Domain for Your Design Business
Consider whether clients need to identify your design discipline immediately. A name that references interiors, websites, or products can clarify your specialty, while a broader studio name may suit a practice working across several disciplines. Think about whether the name should represent you personally or a team with its own identity.
Evaluate the name in plain text as well as in a logo. It should remain readable in a portfolio address, proposal, and email signature without relying on a particular typeface or layout. Check that clients can spell it after hearing it and that it will still fit if you add services or collaborators.
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