Choosing a Domain for Your Nonprofit Organization
Consider whether the name represents the whole organization or a particular program. A mission-focused name can help people understand your work, while a broader organizational name may accommodate several services. Think about all the audiences who need to recognize it, including participants, members, volunteers, and supporters.
Check how the name appears on program materials, membership communications, and partnership proposals. Use wording that accurately reflects your purpose without implying a status or affiliation your organization does not hold. If your programs may change, consider whether the name can continue to represent your mission.
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